PEAK FIVE PHOTOGRAPHY is a local Colorado company with a deep affinity for nature. One of their focuses is senior portraits where they often shoot in the mountains.
Their name and logo mark are inspired by the bold nature of the Rocky Mountains. Colorado is the birthplace of the owner and the place she loves more than anywhere. Many of her clients also have a deep affection for the Rockies and it’s often the place where they want to have their photo shoot.
The branding objective was to create a fresh start for North Light Studios, unifying the new PEAK FIVE brand while focusing on expressing who Mary Shutt is and what her business values and who the target audience is.
PEAK FIVE’S name and logo are clear, beautiful, straightforward, and simply sophisticated. These aesthetics and qualities mirror both PEAK FIVE as well as their clients.